Press Release

Luxury hostel brand safestay sets a new benchmark in style & great value accommodation in London
April 21, 2013

 Press Information


Charlotte Fraser/Mandy Gore-Booth
Pilot PR
Mob: + 44 (0)7930 370175 / (0)7879622368


Safestay, London's most stylish hostel, or 'poshtel' as it has become known, is the first in a new line of contemporary luxury hostels set to open across central London.

Housed in a beautiful 18th Century Georgian building, formerly the Labour Party Headquarters, Safestay plays on the old and new in all aspects of its design, embracing London both past and present. Safestay’s bold design features bright interiors and standout artwork from emerging artists, including Banksy prints and Brit Pop Art.  The furniture is eclectic with Tom Dixon bell jars, acrylic chairs, antique mirrors and bowler hats as light fixtures coming together to create a lively social environment throughout the communal areas. 

The 74 rooms are comprised of private twin rooms and family rooms with 40” plasma TVs and tea/coffee facilities, as well as four-, six- and eight-bunk bedded rooms, most with en-suite shower rooms.  The bunk beds come with individual reading lights and curtains for extra privacy as well as lockers to secure luggage and personal items. Entry to the rooms is by touch key.

The open-plan public areas on the lower ground floor offer a lounge area, plasma TV screens, a pool table, bar, and a restaurant that serves complimentary continental breakfast as well as snacks and meals throughout the day. French doors open out onto a courtyard garden with additional seating.  Further facilities include: complimentary WiFi in the communal areas, a well equipped laundry room, free luggage store, a computer room and a library area.

With excellent transport links on its doorstep, Safestay in Elephant & Castle is minutes away from a host of shopping options, popular bars, museums and cafes not to mention London's key landmarks and top tourist attractions including South Bank, The Houses of Parliament, River Thames, Imperial War Museum, Borough Market, London Aquarium and the London Eye.

Additional Safestay properties are set to open across central London over the next three years.

Rates start from £21 per bed per night. Private twin rooms are available from £66

per room per night. For further information visit or

call +44 (0) 20 7703 8000