Press Release

December 21, 2013


20 December 2013 - In the past two years, London has been the setting of unparalleled sporting achievements and thriving cultural celebrations. At first glance 2014 has a lot to live up to, but with an action packed programme of anniversaries, grand openings and events bursting with culture, art and –lycra– next year is sure not to disappoint.

All these fantastic events are just a stone’s throw away from the award-winning Safestay Hostel, London's most stylish 'poshtel', recently awarded 4-stars from VisitEngland, the country’s national tourist board.  Safestay is the first in a new line of contemporary luxury hostels set to open across central London.

For those still reeling from Olympic fever, the Lee Valley VeloPark opens on 4th March and stands as one of the lasting legacies of the London 2012 Games. With facilities for four cycling disciplines- track, BMX, road and mountain biking- in one venue, cycling enthusiasts of all ages and abilities can get their own taste of Olympic Glory. Meanwhile, events like the Grand Final of the Revolution Track Cycling Series on 14th-15th March, guarantee a thrilling day out witnessing the return of some of 2012’s Olympic heroes.

Cycling enthusiasts will also be excited to learn about next year’s Tour de France event. Showcasing to the world the breath-taking landscapes of England, the race will start from Leeds in July. Visitors to London will be able to watch the cyclists complete the Cambridge-to-London leg of their race, with competitors circling the Olympic Park before finishing on the Mall, where the 2012 Olympic road race concluded.

Other 2014 calendar highlights include the celebration of William Shakespeare’s 450th birthday and the 100th anniversary of the start of the First World War. The anniversary of the bard's birth on 21st April will be celebrated with workshops, family events, games and parties organised by The Globe Theatre on London’s Bankside. Meanwhile, the centenary of World War I will be marked with a programme of cultural events ranging from new works by the English National Ballet, inspired by the Great War, to an exhibition by war artist Stanley Spencer at Somerset House. The occasion will also be marked by the summer reopening of the Imperial War Museum and a candle-lit vigil of prayer at Westminster Abbey on 4th August, to note the day Britain entered the war.

For those yearning for a touch of arts based culture, 2014 will also see a bumper year for The West End with not one, but six new British musicals opening. In addition to classic performances, London visitors will be able to see Tim Rice’s From Here to Eternity, Andrew Lloyd Webber’s Stephen Ward, Marianne Elliot’s The Light Princess, the X-Factor Musical I Can’t Sing, and Rupert Goold’s Psycho, starring former Dr Who, Matt Smith.

Conveniently situated in Southwark, Safestay has excellent transport links right on its doorstep and is just a two-minute walk from the Elephant & Castle underground station. A host of shopping options, popular bars, museums and cafes are also nearby, not to mention London's key landmarks and top tourist attractions; these include South Bank, The Houses of Parliament, River Thames, Imperial War Museum, Borough Market, London Aquarium and the London Eye.


With comfort assured by its recent 4-star rating from VisitEngland, Safestay is perfectly situated to ensure you don’t miss out on a second of the excitement 2014 has in store.

Rates start from £23 per bed per night. Private twin rooms are available from £78

per room per night. For further information visit or

call +44 (0) 20 7703 8000



Notes to Editor:

The 74 room, 407 all bunk-bed Safestay hostel is based in the prominent 18th Century John Smith House, formerly the Labour Party Headquarters, on the Walworth Road. Close to Elephant & Castle underground station and with access to many of Central London’s tourist attractions, SE17 is currently the subject of a £5bn regeneration programme which will see huge investment in nearby public and community spaces.


Designed by Black Box Interiors, the original architectural features of the Grade II listed-building have been preserved and integrated into the modern design of the interior. Set to appeal to a broad community of guests; from independent travellers and backpackers to school groups, value-conscious business people and families, private twin rooms with TV’s as well as 4 bedded, 6 bedded and 8 bedded rooms are available, most of which have en-suite facilities.


The bright and airy rooms feature comfortable bunk beds with individual curtains for additional privacy and lockers to secure luggage and personal items. The expansive open plan public areas on the lower ground floor maximise social interaction to create a fluid, communal space which offers a lounge area with leather sofas, a large screen TV, a bar, games room, vending machines and a restaurant that serves complimentary continental breakfast. Guests travelling with their own laptops can take advantage of free Wifi in the bar and there is also a computer room on the ground floor adjoining reception. French doors open out onto a stunning walled garden with a water feature, swing and additional seating.  Further facilities include: a well equipped laundry room; free luggage store and a library area.


Additional Safestay properties are set to open across central London over the next three years.